In the fast-paced world of digital advertising, staying ahead of the curve is essential for brands and advertisers looking to capture the attention of their target audience. Google Ads, as a trailblazer in the industry, has introduced a game-changing upgrade that is set to revolutionize the way we create and manage campaigns. We’re talking about the transition from Discovery Ads to Demand Gen, an evolution that promises to reshape the landscape of online advertising.
Demand Gen takes your advertising efforts to a whole new level, offering a range of powerful features tailored to the needs of today’s social marketers. Let’s take a closer look on the new features of Demand Gen:
- Within the realm of demand generation campaigns, we have a distinctive feature at our disposal known as Lookalike Segments. This feature’s configuration empowers us to connect with audiences who closely resemble those on our initial list. This feature is based on factors such as past purchases, website and app activity, and YouTube engagement.
- Just like with Discovery Ads, you can optimize Demand Gen for conversions or use value based bidding strategies. Whether you’re looking to drive high-value customers to your website or maximize clicks, Demand Gen offers the flexibility you need.
- In a single campaign, you can now use various ad formats, including short-form videos, carousels, portraits, and square images. This flexibility allows you to engage your audience in different ways and adapt to their preferences.
- With a redesigned workflow and new ad previews, you can visualize how your creatives will appear across different platforms. This allows you to fine-tune your ad placements and experiment with different approaches for the best results.
Google is committed to ensuring that the transition from Discovery Ads to Demand Gen is as smooth as possible for advertisers. In the coming months, they will provide additional resources and best practices to guide you through the process. In the meantime, you can explore the new features of Demand Gen and get ready for this exciting change.
