Most businesses are stuck selling “what they do”, not what people actually want. The result? Weak offers, ignored ads, and lots of wasted time.
In this guide, inspired by $100M Offers by Alex Hormozi, we’ll show you how to create an offer so good people feel stupid saying no. Using a simple but powerful problem-solution stacking framework.
🎯 Why Most Offers Fail
Most businesses make one (or all) of these mistakes:
- Selling the process, not the outcome
- Focusing on features, not solving problems
- Assuming value instead of demonstrating it
Instead, your offer needs to:
- Solve painful, specific problems
- Eliminate objections
- Stack so much value that price becomes a no-brainer
🧠 The Framework: Stack Problems, Then Solve Them
Step 1: List all the problems your customer faces (external & internal)
Step 2: Come up with solutions for each problem
Step 3: Package your solutions as part of your offer
The more problems you solve, the more valuable your offer becomes.
🔍 Step-by-Step Template to Build Your Offer
✅ Step 1: Define the Dream Outcome
What result do your customers really want?
- Not “website design” but “a site that converts traffic into leads”
- Not “fitness coaching” but “drop 8kg in 8 weeks without giving up pizza”
Formula:
I help [WHO] get [RESULT] in [TIMEFRAME] without [BIG OBJECTION].
Based on the Book: 100M Offers
Our approach is inspired by Alex Hormozi’s bestselling book “$100M Offers” — a must-read if you’re serious about creating offers that people feel stupid saying no to.
🚧 Step 2: Identify Every Problem in Their Way
Make two lists:
- External Problems – “I don’t have time” / “I don’t know how”
- Internal Problems – “What if this doesn’t work?” / “I’ve tried before and failed”
Or One Big One, whatever is easier for you.
Ask yourself:
- What do they struggle with before buying?
- What do they fear during the process?
- What stops them from getting the result?
🛠 Step 3: Build a Solution for Each Problem
For every problem you listed, ask:
“What can I add to my offer to make this disappear?”
These solutions can take the form of:
- Done-for-you elements
- Tools, templates, SOPs
- Support, accountability, education
- Guarantees, flexibility, speed
Try automating every part of the process you can. Look for solutions that require huge amount of work but can be easily reused in the future.
Work hard once and benefit from it for a long time to come.
📌 Example:
| Problem | Solution |
|---|---|
| I don’t know what steps to take | Provide a step-by-step launch checklist |
| I’m scared it won’t work | Add a “get results or don’t pay” guarantee |
| I don’t have time | Offer a done-for-you option |
| I’ve failed before | Include case studies + mindset coaching |
🎁 Step 4: Stack the Solutions Into Your Offer
Once you’ve solved each major problem, present it like this:
- Core service
- Toolkits/templates to save time
- Bonuses that remove friction
- A guarantee that eliminates risk
Instead of saying, “you’ll get 4 strategy sessions,” say:
“We’ll walk you through the exact blueprint we’ve used to help [#] businesses launch offers that convert and we’ll stay with you until it works.”
🧲 Example Offer Build (Before vs After)
Weak Offer:
4 calls + ad copywriting + reporting dashboard
Irresistible Offer:
We help coaches get 15+ booked sales calls in 30 days using plug-and-play funnels and proven ads without needing to hire or record content. Includes setup, scripts, ads, and a guarantee it works, or we keep working with you until it does.
🎯 Want to See How We Applied the Framework?
💬 Final Thought
You don’t need to add more to your service. You just need to solve more of the right problems.
The better you get at identifying what’s keeping your ideal customer up at night and stacking solutions to remove those roadblocks. The easier it is to sell at premium prices.
Want help building your own Grand Slam Offer? Let’s talk.
